Outsmart the Algorithm. Elevate the Human Story.
Marketing moves fast. AI moves faster. I help brands adapt without losing their voice — combining data, empathy, and technology to create measurable growth. unlock smarter, faster, and more creative marketing through AI-powered content, data, and strategy.
I’m Sydney Codrington, a marketing strategist and content leader who thrives at the intersection of storytelling, technology, and strategy. Over the past decade, I’ve built and led digital campaigns across hospitality, finance, tech, and public sector brands — guiding them through digital transformation and now, the next era: AI-powered marketing.
My approach combines human empathy with data-driven precision — ensuring every message not only performs but connects. I specialize in helping marketing teams evolve their workflows, adopt AI tools responsibly, and align strategy with measurable growth.
Professional Highlights
Verizon — Directed go-to-market strategy for enterprise campaigns and sponsorships, increasing lead generation and customer acquisition across B2B and public sector segments.
Marriott International — Launched the Taylor Swift Eras Tour sponsorship and MGM Collection partnership, boosting loyalty registrations by 85%.
T. Rowe Price — Led content innovation initiatives using AI-assisted workflows, increasing planning efficiency by 70%.
ExxonMobil (via BBDO) — Managed omnichannel loyalty campaigns, improving acquisition by 48%.
What I Believe
Great marketing will always be human — AI just helps us get there faster.
AI isn’t here to replace marketers. It’s here to remove friction, uncover insights, and free up space for creative thinking. I teach brands how to use AI as a strategic collaborator — turning ideas into intelligent systems that scale storytelling and impact.
Certifications & Tools
Certified In: HubSpot Lifecycle Marketing, SEO, Content Marketing • LinkedIn Advanced Product Marketing
Fluent In: Adobe Analytics, Tableau, GA4, Marketo, HubSpot, SEMrush, Adobe Experience Manager, and emerging AI platforms like Jasper, ChatGPT, and Writer.
What I Do
🧠 AI Strategy & Enablement
Implement scalable, ethical AI workflows that streamline content creation, personalization, and analytics — without losing your brand’s voice.
✍️ Content Innovation & GTM
Develop integrated storytelling strategies that combine human creativity with AI insights to improve engagement, conversions, and brand consistency.
📈 Fractional Leadership
Provide hands-on marketing leadership for teams in transition — from GTM strategy and creative direction to analytics and optimization.
Ready to future-proof your marketing?